Technically; Lifebuoy is a revolution innovation in the bar finishing in Unilever Mashreq where we
Introduced the stripping technology for the first time in Egypt where I lead:
Capital investment identification, budgeting approval & commissioning.
Factory team training on developing skill for producing & controlling the standards of the new visual.
Initiating & leading the discussion between Marketing teams ( local & Regional) and Factory team on agreeing standards balancing between market expectation & factory capability.
Egypt factory is cleared as the sourcing site of Lifebuoy in North, Central & parts of South Africa
Tremendous change in processing and formulation of roll-ons in Egypt were Deos Egypt market was
based on alcohol base formulation. This needed leadership change at third party manufacturer in the following areas:
Lead a team of third party and in house engineering to identify equipments needed and commissioning.
Lies with the regional team for clearance of the new process.
- So, Egypt becomes one of only four sites around the glob producing this formulation.
C) R&D Formulating & Development Hair Care Soap Bar (Good Morning):
Developed a revolutionary formulation that have differentiated GM from other
Value bars, meanwhile kept the already fragile margin intact.
Creating the consumer message/claim 'soap with balsam'.
Achieved work in balance: improving quality; deliver a significant added benefit and absorbing the on cost to maintain the margin.
The project has successfully achieved its target knocking out the me-too products by giving the brand a unique distinguishing advantage.
The achievement has set myself a reference in Unilever for Value Bars formulation.
The current formulation is the benchmark for value brands global harmonization in Unilever.
