Mohamed Negm

Technically; Lifebuoy is a revolution innovation in the bar finishing in Unilever Mashreq where we Introduced the stripping technology for the first time in Egypt where I lead: Capital investment identification, budgeting approval & commissioning. Factory team training on developing skill for producing & controlling the standards of the new visual. Initiating & leading the discussion between Marketing teams ( local & Regional) and Factory team on agreeing standards balancing between market expectation & factory capability. Egypt factory is cleared as the sourcing site of Lifebuoy in North, Central & parts of South Africa Tremendous change in processing and formulation of roll-ons in Egypt were Deos Egypt market was based on alcohol base formulation. This needed leadership change at third party manufacturer in the following areas: Lead a team of third party and in house engineering to identify equipments needed and commissioning. Lies with the regional team for clearance of the new process. - So, Egypt becomes one of only four sites around the glob producing this formulation. C) R&D Formulating & Development Hair Care Soap Bar (Good Morning): Developed a revolutionary formulation that have differentiated GM from other Value bars, meanwhile kept the already fragile margin intact. Creating the consumer message/claim 'soap with balsam'. Achieved work in balance: improving quality; deliver a significant added benefit and absorbing the on cost to maintain the margin. The project has successfully achieved its target knocking out the me-too products by giving the brand a unique distinguishing advantage. The achievement has set myself a reference in Unilever for Value Bars formulation. The current formulation is the benchmark for value brands global harmonization in Unilever.